AUGMENTED REALITY (AR) FILTERS
At Happy Finish I was responsible for all AR Filters production. As we were one of TikTok’s partner, we were continuously working on new filters, discovering TikTok’s new features throughout time and pushing boundaries for different brands. I also worked on different Instagram & Snapchat filters.
At The Fabricant, I was also responsible for the content team, including the AR filters we were creating for Meta, Instagram (SparkAR) & Snapchat.
Employed by
Happy Finish
Campaign & Hashtag: #PotOasisChallenge, Koh Lanta (international Survivor)
Platform: TikTok
Outcome: 300M views in week 1
Oasis
Employed by
Happy Finish
Campaign & Hashtag: #SportsDirectNaughtyList
Platform: TikTok
Outcome: 2.6B views
Sports Direct
Employed by
Happy Finish
Campaign & Hashtag: #AlwaysGoodnight
Platform: TikTok
Always
Employed by
Happy Finish
Campaign & Hashtag: #deezerplaylistchallenge
Platform: TikTok
Outcome: 80M views in week 1 & 400M views in 1 month
Deezer
Employed by
Happy Finish
Campaign & Hashtag: #MyLevisMyVibe
Platform: TikTok
Outcome: 5.5B views
Levi’s
Employed by
Happy Finish
Campaign & Hashtag: #RougeArtist
Platform: TikTok
Make Up Forever
Employed by
Happy Finish
Campaign & Hashtag: #BadMonsterChallenge
Platform: TikTok
Outcome: 200M views in week 1 - over 20,000 videos created
Intersnack
Employed by
Happy Finish
Campaign & Hashtag: #LoveYourVarius
Platform: TikTok
Stradivarius
Employed by
Happy Finish
Campaign & Hashtag: #FreeYourAwesome
Platform: TikTok
Outcome: 3.8B views
Samsung
Employed by
Happy Finish
Campaign & Hashtag: #ShareYourPride, campaign celebrating pride with Nivea Creme
Platform: TikTok
Nivea
Employed by
Happy Finish
Campaign & Hashtag: #SkipTheRazor
Platform: TikTok
Veet
Employed by
Happy Finish
Campaign & Hashtag: #YoLovivo, during the Euros 2020 tournament
Platform: TikTok
Outcome: 870.8M views in week 1
Vivo
Employed by
Happy Finish
Campaign: GoSpooky, Zalando, The North Face
Platform: Snapchat
The North Face
Employed by
Happy Finish
Campaign: LinkBuds
Platform: Instagram & Snapchat
Sony LinkBuds
Employed by
The Fabricant
Campaign: Not in Paris 5 | Highsnobiety | Echoes of Paris jacket
Platform: Snapchat
Highsnobiety
Employed by
The Fabricant
Campaign: Not in Paris 5 | Highsnobiety | Eiffel Tower Pursuit jacket
Platform: Snapchat
Highsnobiety
Employed by
The Fabricant
Campaign: Not in Paris 5 | Highsnobiety | Parisian Mirage jacket
Platform: Snapchat
Highsnobiety
Employed by
The Fabricant
Campaign: XXories | The Fabricant Collection | Bloom Earrings
Platform: Snapchat
The Fabricant
Employed by
The Fabricant
Campaign: XXories | The Fabricant Collection | Chain Tears
Platform: Snapchat
The Fabricant
Employed by
The Fabricant
Campaign: XXories | The Fabricant Collection | Snake Ears
Platform: Snapchat