COMCAST - XFINITY STORE 2021

Working with US agency Elephant, we created a series of AR activations for Comcast stores across the country, to celebrate their Team USA Tokyo 2020 Olympics coverage. Activated from posters in store, the experience used WebAR to bring fans closer to the athletes and their stories, with 3D elements exploding our of the posters, and photo opportunity moments included as well. Alongside this, we worked with Production company Kode Media to produce a series of VFX films, bringing the campaign to life on social and DOOH.

Project Details

Employed by
Happy Finish Ltd

Client
Elephant NYC

Brand
Xfinity, Comcast

Year
2021

Project Type
WebAR

Key Tasks

  • Responsible for Client communications, budget, quality, statement of works, risk assessments & project delivery

  • Creation of budgets, financial tracking of project, presentations

  • Management of internal team