FORD - SAFE & SOUND
Happy Finish partnered with H&K and Ford to develop an innovative mobile, web, and spatial audio project aimed at educating users about the dangers of using headphones while on the road. We designed a stylised 3D urban environment where users experienced various traffic scenarios and used spatial audio to detect oncoming hazards. Collaborating with auditory neuroscientists and psychologists from University College London and H&K, we created an experience that effectively measures and promotes behavioural change.
Our findings revealed that, on average, individuals with their hearing impaired by music reacted more than 4 seconds slower to potential hazards.
Project Details
Employed by
Happy Finish Ltd
Client
Ford UK
Campaign
Share the Road / Safe & Sound
Year
2020-21
Project Type
WebAR
Key Tasks
Project lead on the Happy Finish side
Coordination with H&K, Ford & UCL / Key project contact
Internal team management,
Responsible for internal & external reviews throughout the project
Managing full project timeline, budgets & resources
