EPIC GAMES - MR PRODUCT VISUALISER

We designed and produced this working prototype in conjunction with Microsoft and Nike, for the HoloLens 2 mixed reality headset. It enabled sales people at Nike to showcase their upcoming ranges to stores and retail partners without having to physically carry large quantities of stock around the world to sales meetings.

This demo allowed users to build out a scaled version of a shop floor, add custom fittings and shelving, then populate them with various products. Once users were happy with their design, they could then preview the scene full size, by lining up their scaled store to their physical space.

Users could then reach out and pick up each product, using a simple pinch gesture, and find out more about the product, as well as exploding the shoe into its constituent parts to explore the features in more detail.