Balmain
Women’s & Men’s Pre Fall 2022 Collection
Happy Finish were approached to create futuristic virtual environments using Unreal Engine.
We worked closely with Lalaland Productions and Director Norbert Schoerner. We supported in a new and highly innovative way of shooting, by owning the process of the environment creation for an XR virtual production. Inspired by various futuristic references including Stanley Kubrick’s iconic 2001: A Space Odyssey, we designed five environments, including a descending space ‘lift’ and a 360-degree spinning ‘centrifuge’.
This was a 3 weeks timeline project.
Project Details
Employed by
Happy Finish Ltd
Client / Brand
Balmain
Campaign
2022 Pre-Fall Collections
Year
2021
Project Type
3D | Virtual Production
Key Tasks
Managed the full project on Happy Finish’s side
Resource and budget management
Coordination with HF internal team, Epic Games Innovation Lab, MadoXR studio & Lalaland Productions
Supported MadoXR on the shoot in Paris and managed onsite Unreal Programmer resource