Balmain

Women’s & Men’s Pre Fall 2022 Collection

Happy Finish were approached to create futuristic virtual environments using Unreal Engine.

We worked closely with Lalaland Productions and Director Norbert Schoerner. We supported in a new and highly innovative way of shooting, by owning the process of the environment creation for an XR virtual production. Inspired by various futuristic references including Stanley Kubrick’s iconic 2001: A Space Odyssey, we designed five environments, including a descending space ‘lift’ and a 360-degree spinning ‘centrifuge’.

This was a 3 weeks timeline project.

Project Details

Employed by
Happy Finish Ltd

Client / Brand
Balmain

Campaign
2022 Pre-Fall Collections

Year
2021

Project Type
3D | Virtual Production

Key Tasks

  • Managed the full project on Happy Finish’s side

  • Resource and budget management

  • Coordination with HF internal team, Epic Games Innovation Lab, MadoXR studio & Lalaland Productions

  • Supported MadoXR on the shoot in Paris and managed onsite Unreal Programmer resource

Links