HIGHSNOBIETY - NOT IN PARIS 5
The Fabricant and Highsnobiety collaborated on a digital fashion collection of 3 different jackets, each inspired by the Not in Paris 5’s varsity jacket. 300 jackets were available in total to purchase on the Fabricant’s platform, and each jacket had an AR filter as an utility. This collection was released during Highsnobiety annual event of Not In Paris 5 in June 2023. My role was to manage the project from beginning to completion, working closely with Highsnobiety’s innovation team.
Project Details
Employed by
The Fabricant
Brand
Highsnobiety
Campaign
Not in Paris 5
Year
2023
Project Type
3D | VFX | Digital Dressing | AR
Key Tasks
Project lead on the Fabricant side (digital capsule collection released on The Fabricant site)
Coordination with Highsnobiety / Key project contact
Pop up store brand & event planning with Highsnobiety
Coordination and planning within the Fabricant teams: product, development, blockchain, content, fashion & comms
Managing full project timeline, budgets & resources