SONY - LINKBUDS

Sony launched their LinkBuds in February 2022. Happy Finish created a series of immersive experiences as part of their launch:

  • AR unboxing of the earbuds

  • WebAR experience presenting the product and its different universes (productverse, metaverse, socialverse, musicverse)

  • 2 AR filters (Snapchat & Instagram)

  • Supporting with VFX of their campaign video featuring Wisdom Kaye

    This was a 2.5 months timeline project.

Project Details

Employed by
Happy Finish Ltd

Client
180NY

Brand
Sony Electronics

Year
2022

Project Type
WebAR | AR | VFX

Key Tasks

  • Managed the whole project at Happy Finish incl.: AR unboxing of the earbuds, WebAR experience presenting the product and its different universes (productverse, metaverse, socialverse, musicverse), 2 AR filters (Snapchat & Instagram), Supporting with VFX of their campaign video featuring Wisdom Kaye.

  • Managed 15 resources across 2 different timezones

Links